The link between your positive emotions and your skin

When you look good, you feel good - right? Just how many times has this happened to you - putting on the right lipstick, finding the most amazing colour match in a foundation, choosing a mascara you really love? Or simply loving a hydration-boosting mask and how fresh your skin looks after using it? 

I always had a feeling that my thoughts and mood, my own perception about my beauty affects the way I look on the outside. Imagine how happy I was bumping into a study from Kao (Japanese corporation owning Suqqu, Curél, Bioré, Oribe, Molton Brown among others) about how positive emotions contributed to improving skin appearance.

Kao tested whether the positive emotions induced by the application of cream during the skin care ritual improved the skin's appearance and the results did not surprise me:  the study confirmed that the skin care activity of using cream evoked positive emotions and that the group with a higher value of positive emotions had a better skin appearance (radiance and clarity) than the group with a lower value of positive emotions. Results suggest that a psychological approach is effective for making the skin beautiful in a different manner than a dermatological approach.

I know this study is quite a nieched one, only focusing on the ritual of applying cream but I can definitely see a link to the amazing sensorial experience you get from face yoga, lymphatic drainage and facials.

All the details: https://www.kao.com/global/en/news/rd/2018/20181115-002/